Beware of False Evidence Appearing Real

The other day, I went into the chicken coop to gather eggs. I still have some fake eggs in there from when the hens were babies learning where they should deposit their precious gold-filled jewels. Even though the hens know exactly where to lay eggs, some of them evidently like to feel as if they’re really accomplishing something, because they have moved a number of the fakes into the nests.

The plastic eggs are quite realistic. They’re a little rough, so they don’t seem like plastic. They’re light brown, just like most of the eggs from my brown-laying ladies, and they’re about the size you’d expect any egg to be. But they’re hollow and insubstantial in heft.

So when I approached the nest in the hay bail, the hen whom I call Brrr because of the growly noise she makes told me she had her fortune beneath her and she did not want to give it up. She’s actually a sweet hen but makes a lot of noise when you go for her stash. Laughing, I lifted Brrr off her hoard and discovered she did indeed have a whole pile of eggs.

If you look at them, they all appear to be real. And when a hen has been sitting over them, they’re all toasty warm. So they all feel the same at first touch.

So in order to take only the nourishing eggs home, I have to handle each egg a little to sort the real from the fake. As I went through this sorting exercise, I thought how much it reminded me of doing business online.

See, there are a lot of gurus who appear to have nourishing information. They package it in a way that makes it appear valuable. It’s the right kind of stuff, and it seems appealing. It looks like exactly what you need

As a matter of fact,some people hoard all this information as if it is all a treasure beyond measure, just as Brrr does. It is only when you take the time to study the items that you realize some are heavy, nourishing and true, while others are hollow and misleading.

I know I’ve run into a number of fake eggs in my entrepreneurial journey. I even used to work with one of them. Perhaps you’ve encountered some misleading information along the way as well.

So whenever you encounter someone who appears to have valuable resources that will nourish and strengthen you, be sure to interact with that egg to discern whether or not it’s true!

***

What you’ve just experienced is an example of storytelling for business in which I used an everyday occurrence…well, for ME it’s an everyday occurrence…and used it to show you an important teaching  in an unusual and memorable way.

Perhaps you’ll remember the story of the plastic eggs next time you encounter what appears at first glance to be nutritious, healthy resources. And I’m sure that like me, you’ll pick up a fake once or twice and only realize when it’s in your hand how useless it truly is.

Where does storytelling come in to your business? Everywhere! You will tell stories in blog posts, articles, teleseminars, webinars, live events, inside your book, inside your product, in coaching calls, in consultations, in emails…everywhere!

Storytelling for business belongs in all your communications, including articles.

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I am really excited, because article marketing expert Eric Gruber has grown his whole business around articles, and his approach to article marketing is heart-centered and relationship building. I’ve personally met him at some live events and am truly impressed. He makes writing good articles easy.

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